Severity: HighRegulationGovernance
Google Permits Cross-Service Data Aggregation for AI-Driven Advertising
Global
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Google updated its privacy policy to permit its AI Search and Gemini services to access user data from other connected Google services (Gmail, Photos) to serve targeted advertisements. The policy change clarifies that users may opt into allowing personalized AI features to aggregate data across Google's service ecosystem for advertising purposes.
What to do
Audit AI service configurations to understand data-sharing consent flows and implement least-privilege access controls between identity context and external AI features.
Mapped framework pillars
Sources
#data aggregation#LLM privacy#cross-service access#user consent#ad targeting#Gemini